One in five babies born this New Year is likely to be overweight or obese by the time it starts school. The government has launched a new Start4life campaign as a part of Change4life campaign, to avoid the sad effects of this new revelation. Start4life campaign is primarily aimed at pregnant women and parents, to educate them about giving a healthy lifestyle for their children.
The campaign stresses the importance of mother’s breast milk in a child’s development and its varied benefits for the child’s health. The program also helps the mother to recognise three signs that indicate that the babies are ready to start on solid food. According to studies, it is important that mothers introduce a variety of food to their kids, to prevent them from becoming fussy eaters at a later stage. Most important of all, the campaign also provides tips to mothers about how to avoid giving a sweet tooth to their kids.
The Public Health Minister, Gillian Merron, feels that though recent statistics show a dip in the obesity levels among kids, they still have long way to go.